Cookie & Marketing Policy

Cookie & Marketing Policy RiteAssetz separates necessary site operation, optional analytics, advertising technology and direct marketing permissions so you can choose what is right for you. Cookie & Marketing Preferences Necessary technology supports sign-in sessions, security, fraud prevention, saved preferences, service continuity and other functions needed to operate or protect RiteAssetz. These controls are not used simply to build advertising audiences.

With your permission, RiteAssetz uses analytics to understand which public pages, borrower tools and journeys are useful. Our analytics adapter is designed to reject names, email addresses, mobile numbers, income, loan amounts, PAN, Aadhaar, dates of birth and similar contact or financial identifiers. With your permission, advertising technologies may measure campaign performance and help RiteAssetz show relevant advertising to people who have interacted with eligible public content or journeys. Rejecting optional advertising does not block access to the core RiteAssetz website or account.

RiteAssetz does not use private WhatsApp conversations, phone-call audio or microphone recordings to determine advertising. A signed-in email address or mobile number identifies your RiteAssetz account; it does not by itself mean you agreed to advertising use. A separate current personalized-advertising consent is required before an approved server-side integration may use first-party account identifiers for audience matching or advertising measurement.

Where supported, identifiers are normalized or hashed before matching. RiteAssetz does not provide advertising platforms with bank statements, PAN, Aadhaar, credit scores, income, loan obligations, repayment stress, rejection reasons or detailed financial documents for personalized advertising. Promotional email, SMS and WhatsApp are separate permissions. A service message about an enquiry, application, security event or account operation does not automatically enrol you in promotional messaging. Signed-in customers can grant or withdraw each marketing permission from Profile settings.

You can reopen Cookie & Marketing Preferences at any time from this page or the site footer. Signed-in marketing permissions are versioned and recorded with grant or withdrawal history. Withdrawal applies prospectively; necessary service/security processing may continue where required to provide or protect the service. For privacy questions or personal-data requests, contact